Authors
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Fahrianoor
Program Studi Ilmu Komunikasi, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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M. Najeri Al Syahrin
Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Aldi Nugroho
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Haris Wahyudianor
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Adelia
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Rinda Nor Hana Alin
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Diva Afifah
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Muhammad Rizal
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Muhammad Faesal Ahsanu
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Muslimin
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
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Ervita Amelea
Mahasiswa Program Studi Ilmu Pemerintahan, Universitas Lambung Mangkurat, Fakultas Ilmu Sosial dan Ilmu Politik, Banjarmasin, Indonesia
Keywords:
Pemberdayaan Masyarakat, Publikasi, Branding, Desa wisata
Abstract
Pa'au Village is one of the villages in Aranio District, Banjar Regency, South Kalimantan Province. Paau Village has a lot of tourism potential that can be developed if it is managed properly as a tourist village. However, it is very unfortunate that the lack of tourism development, especially related to existing facilities and infrastructure, has made Pa'au village unable to compete with other regions in South Kalimantan. The limitation of Human Resources in marketing tourism is also one of the obstacles which ultimately results in many outsiders not knowing the existence of Pa'au village. Based on these problems, it is very necessary for us to raise the potential of the tourism village through socialization of publications to social media, the main purpose of this activity is that the village community will be able to play an active role, have skills and have awareness to develop the potential of the Pa'au tourist village.